04 CREATED FOR ELISA
Intelligent Cross-Sell Engine
One fair offer inside OmaElisa, shaped around the customer’s own usage.
WORKING PROTOTYPE / SYNTHETIC DATA
WHAT WE SAW
A familiar challenge.
A new possibility.
A relevant offer can start with something a customer already pays for and doesn’t use. The prototype begins with Jaakko, a fictional customer whose mobile plan includes speed he rarely needs.
Jaakko is a fictional customer.
What we made
An OmaElisa flow that explains one suitable offer in plain language. It shows how the offer was calculated, lets the customer personalise it, and respects a no as useful feedback. The price follows a rule rather than a negotiation.
THE MOMENT
From a usage signal to a transparent offer, with the customer in control at every step.
- Spot unused capacity in the customer’s existing service.
- Check eligibility and present one offer that fits.
- Explain how the offer was calculated.
- Let the customer personalise the offer.
- Capture the decision, including a no.
SEE IT WORK
The prototype, in action.
Illustrative prototype using synthetic data. Screen values demonstrate the flow.
A CLOSER LOOK
Small details. A different experience.
MAKING IT REAL
Built around
Elisa’s world.
The starting point
Designed around OmaElisa and a retention decision layer using the customer signals available in Elisa’s existing environment.
What we’d validate together
Validate which usage signals support a fair offer, how the explanation feels to customers, and whether the flow fits Elisa’s operating processes.
The screens and flows are illustrative. Customers, accounts and activity are simulated; the prototypes would be validated with Elisa’s teams.