04 A SMALL SHOWCASE

We couldn’t wait
to get started.

Three working prototypes created in IBM Experience Labs, built on synthetic data.

Experience Labs is IBM’s AI-native way to accelerate transformation — bringing together IBM’s AI expertise, best practices and tools in one two-day lab, taking strategic problem solving from six weeks to two days.

Jay Trestain
“What you see here is what becomes possible when great people and the right tools get 2 days with a real challenge. We’re excited to bring this, and more, to our growth partnership with Elisa.”

Jay Trestain · Partner, Customer Transformation Lead & Client Partner, IBM Consulting EMEA

Cristina Meniuc
“Great martech only pays off when it works for people. We’re excited to bring human-centered, strategic design to Elisa, so every opportunity we find starts with what customers need and ends in value Elisa can measure.”

Cristina Meniuc · Experience Design & Strategy Director, IBM iX Northern & Central Europe